This Privacy Policy explains how 96MSG Hoseh ("we", "us", "our") collects, uses, stores, and protects personal information from visitors to this website at 96msg-hoseh.com. We are committed to handling your data responsibly and in compliance with Singapore's Personal Data Protection Act 2012 (PDPA). By using this site, you consent to the practices described in this policy.
1. Information We Collect
We collect two categories of information from visitors to this site:
- Personal information you provide voluntarily — If you subscribe to our newsletter, you provide your name and email address. If you contact us via our contact form, we collect your name, email address, and the content of your message. We do not require registration to read content on this site.
- Usage data collected automatically — When you visit this site, we automatically collect information about your browsing session, including the pages you visit, the amount of time spent on each page, the URL of the page that referred you to us, your approximate geographic region (country/city level), your device type and operating system, and your browser type and version. This data is collected in aggregate and is not linked to your personal identity.
We do not collect sensitive personal data such as financial information, government identification numbers, or health data.
2. How We Use Your Data
We use the information we collect for the following purposes:
- Improving our content — Usage analytics help us understand which guides, reviews, and articles are most useful to readers, so we can invest in the topics that matter most to our audience.
- Newsletter delivery — If you opt in to our newsletter, we use your email address to send you updates about new casino reviews, bonus alerts, and responsible gambling resources. You can unsubscribe at any time.
- Traffic analysis — We analyse aggregate traffic patterns, including referring sources, popular pages, and geographic distribution of visitors, to guide our editorial and SEO strategy.
- Responding to enquiries — We use contact form submissions to respond to reader questions, press enquiries, and feedback.
- Legal compliance — We may retain data as required to comply with applicable laws, resolve disputes, or enforce our terms of use.
3. Cookies
This site uses cookies — small text files stored on your device — to support core functionality and analytics. We use three categories of cookies:
- Session cookies — Temporary cookies required for basic site functionality, such as maintaining navigation state. These are deleted when you close your browser.
- Analytics cookies — Persistent cookies set by Google Analytics to track page views, session duration, traffic sources, and user flow. IP addresses are anonymised before storage. These cookies persist for up to 24 months.
- Affiliate tracking cookies — When you click an affiliate link on this site, a cookie is set by the 96M affiliate programme to attribute the referral to 96MSG Hoseh. These cookies are used solely for commission tracking and do not collect personal data beyond the click event.
You can disable or delete cookies at any time through your browser settings. Note that disabling all cookies may affect some site functionality. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
4. Third-Party Services
We use a small number of third-party services that may process data on our behalf:
- Google Analytics — Provides website traffic analytics. Data is processed by Google with IP anonymisation enabled. We do not share personally identifiable information with Google. Google's privacy policy governs Google Analytics data handling.
- Affiliate network — The 96M Casino affiliate programme uses tracking pixels and cookies to record referrals from this site. Data processed by the affiliate network is governed by 96M's own privacy policy.
- Email service provider — If you subscribe to our newsletter, your email address is processed by our email delivery provider, which operates under a data processing agreement with us.
We do not sell, rent, or trade your personal data to any third party for their own marketing purposes. We will only share data with third parties where necessary to deliver the services described above, where required by law, or with your explicit consent.
5. Your Rights Under the PDPA (Singapore)
Under Singapore's Personal Data Protection Act 2012, you have the following rights regarding your personal data held by 96MSG Hoseh:
- Right to access — You may request a copy of the personal data we hold about you.
- Right to correction — You may request that inaccurate or incomplete personal data we hold be corrected.
- Right to deletion — You may request that we delete personal data we hold about you, subject to legal retention requirements.
- Right to withdraw consent — You may withdraw consent for data collection at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
- Right to opt out of newsletters — Every newsletter we send includes an unsubscribe link. You may also request removal by emailing us directly.
To exercise any of these rights, contact us at editorial@96msg-hoseh.com. We will respond to all data subject requests within 30 days.
6. Data Retention
We retain different categories of data for different periods based on their purpose and any applicable legal requirements:
- Usage and analytics data — Retained for up to 24 months before automatic deletion or anonymisation.
- Newsletter subscriber email addresses — Retained until you unsubscribe or request deletion.
- Contact form submissions — Retained for up to 12 months to allow us to reference previous correspondence, then deleted.
Where we are required to retain data for legal or compliance purposes, we will retain only the minimum data necessary for the required period.
7. Contact
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how your data has been handled, please contact us:
- Email: editorial@96msg-hoseh.com
- Address: 1 Raffles Place, #22-01, One Raffles Place, Singapore 048616
We take privacy concerns seriously and will respond to all enquiries promptly.